How to Design a Website for SEO

Learning to design an excellent SEO incorporated website is not a joke, it requires a systematic approach. Anyone who is design a SEO friendly website has to keep in mind few things which hold relevance from the search engine optimization point of view.

EditSteps

1. 
   

   
   1
   Research keywords. When designing a search engine friendly site, carry out the research for keywords. Make effective use of a word tracker. A word tracker is a keyword research tool from which one can find relevant databases that could help one grab the attention of prospective audience. The two main things to remember are competition search and the misspelling search.
2. 
   

   
   2
   Place keywords strategically . Researching for the keyword is a complex chore, but what holds more complexity is correct placement of researched keywords.
   

   • Place keywords in the URL. Inclusion of keywords in the URL of the website is optimal. If you have multiple words that need to be placed in the URL, then appropriately separated dashes should be used.
   • Focus on areas that register well with search engines, including bold headings, near the top of the page and at the end of the page.
   • Embed keywords in the anchor text used to describe links, your domain name and title and Meta tags.
   • Use keywords to create a theme throughout the content on your site. Search engines tend to look for a theme or common topic on a Website in an effort to deliver more relevant results for searchers.
   • Place your keywords as closely together as possible, while making sure your sentences remain clear.
   • Ensure a proper keyword density or weight. The greater the percentage of keywords, in relation to other text, the better.
3. 
   

   
   3
   Include Meta and title tags. Some search engines still use Meta Keyword, Meta Description and Title tags to catalog and rank Web pages. Be sure to place a title tag at the top of each page to identify the document's overall content. You should also write an accurate Meta description tag. Don't neglect to include a Meta keyword tag to reveal the most important keywords for each page to search engine spiders.
4. 
   

   
   4
   Keep your content updated. This lets search engines know the content on your site isn't stale, plus it will keep your site appealing to visitors looking for the latest information.
5. 
   

   
   5
   Provide enough content. Major search engines typically require you to have at least 200 to 250 words on each page.
6. 
   

   
   6
   Use images sparingly. Apart from the logo or any other specific symbol, the text of the website should be kept away from images. The size and the placement of the image also need to be watched.
7. 
   

   
   7
   Avoid using frames if possible. Frames, which are being used less and less, enable you to split a page into pieces and section off static content to decrease download times. However, they can cause navigation difficulties and prevent search engines from being able to access every page on your website.
8. 
   

   
   8
   Build incoming or back links. Most major search engines rank Web pages based on the number and the quality of links that point to the Website (link popularity). They do so because it's very difficult for Web masters to "fake" good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.
   

   • Listing your Website with relevant directories and portals is an ideal way to build valuable incoming links. You can also write articles, forum/blog posts, and testimonials and include a link pointing back to your site. In addition, you can trade links with Websites that complement yours. Just make sure they're not competing Websites. The main objective is to link to sites that are closely related to your site's topic.
   • Keep in mind that search engines look for websites that are useful for site visitors. If your linking structure indicates that it is helpful and informative, you'll generate more favorable search engine rankings. You'll also enjoy a steady stream of targeted traffic from your link partners.

Read More

LinkedIn Ads

You'll find the new integration in your standard left-hand side navigation, in the existing "Ads" section.

We base our new feature releases almost entirely on customer feedback and, now that we've gotten caught up on our integrations, with recent releases like Bing Webmaster Tools, Google My Business Insights, and Reviews analytics, LinkedIn Ads is our number one currently most requested integration. We hope you guys are as excited as we are to get it checked off the list!
So without further ado, let's take a quick tour, shall we?
Similar to our other PPC integrations, we've organized our LinkedIn Ads reporting dashbardinterface by Campaigns, Ads, and Demographics. Enable whichever metrics make sense for you and your customers by clicking the "settings slider". Available metrics for both the Campaigns and Ads tabs include:

• Clicks

• Impressions

• Cost

• CPC

• CPM

• CTR

• Conversion Value

• Conversions

• Conversion Rate

• Engagements

• Follows

• Likes

• Shares

• Types

• Status

We highly encourage you to make liberal use of those conversion metrics to show your clients exactly how you're impacting their bottom line and ROI!
Filter by campaign type to simplify large data sets and view each campaign type separately. Similar to the metrics above, filters are available under the "settings slider". Graph any metric on the fly - over time and by campaign - by clicking the appropriate widget.
Scroll down to review granular data for both Campaigns and Ads. Each ad even features an image of the actual ad itself! (This functionality is coming soon to our other PPC integrations). Jump over to the demographics tab to analyze ad data by Industry, Company Size, Country, Seniority, Job Title, and Job Function. Above the fold, you'll find a graphical analysis of demographic trends.Scroll down for a detailed analysis across a wide variety of metrics.And of course, we wouldn't leave you hanging when it comes to including LinkedIn Ads in your automated reports! Just drill down through Ads --> LinkedIn Ads --> then choose the specific sections to include. What's that? You want to add widgets to your marketing dashboards too? We've got you covered with a variety of widget styles, including Stats, Sparkline Charts, Line Charts, Bar Charts, Pie Charts, and more. Would your clients benefit from a dedicated LinkedIn Ads dashboard maybe?Or even better, what about a PPC Dashboard with LinkedIn Ads data alongside your Adwords, Facebook Ads, and Bing Ads data? So many possibilities!
As always, we hope that this new integration brings you another step closer to having all of your reporting - for every marketing channel that you use - under one roof.
Not a member yet? Click here to start a free 14-day trial (no credit card required!)
Questions? Comments? Don't hesitate to reach out!
x
x

Read More

Natural Essence Template

This template has a woodsy nature feel to it yet it’s quite inviting for any sort of blog. Natural Essence is a 2 columns new Blogger template submitted by “Oz” and enhanced by eBlog Templates.

It’s got a nice floral brown header image and a clean simple template body. There is also a cool footer module that comes with the recent posts and recent comments widgets. You’ll have to paste in your blogs feed url in order to get it working.

If you want to use the built-in top tabs you’ll need to edit the “top tabs” widget and create them. No need to go into the template code!

As usual, all images are hosted on our Photo Bucket Pro account so this template can be installed on your site and ready to go within minutes.

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

Want to make your blog stand out from the crowd? I recommend giving your newly downloaded Blogger template a unique and personalized look. Read our Free Blogger Header Images article and find yourself a great custom header image!

If you like this post then please consider subscribing to our eBlog Templates RSS feed. You can also subscribe by email and have new templates and articles sent directly to your inbox.

Add caption

Read More

How to Install Google Analytics on Blogger

Wouldn’t it be nice to know how many people actually visited your blog each day? How about knowing which of your posts are the most popular? Well surprisingly Blogger doesn’t currently offer any native blog analytics but fortunately there is Google Analytics — available for free.

Google Analytics is a great tool that will show you all sorts of useful information about how people found your blog, keywords they searched on to find you, where they came from and even how long they stayed. You’ll learn more about where your visitors come from and how they interact with your blog. This is a must tool if you are trying to build a profitable blog otherwise you are flying blind!

This article will show you how to add Google Analytics to your Blogger blog. It’s a fairly simple process and doesn’t require any technical skill at all.

Step #1 – Setup a Google Analytics Account

Go to Google Analytics and sign in using your Blogger login. If your account doesn’t work for some reason, you can create a new one instead. Once you login you’ll see a screen that looks like this:

Click on the “Sign Up >>” button and proceed to the next step which will ask you for your general information. Website URL, Account Name, Country, and Time Zone. The screen will look like this:

If you noticed, I just put my Blogger url (without the http://) and called it “David’s Account” because this is your top-level container for 1 or 100 different websites so it’s a good idea to name it something more general. The next step will ask you for your contact information which includes your first name, last name, phone number, and country. Easy so far right? 

Your last step in signing up will ask you to accept the user agreement terms and conditions which you should read (just kidding…who actually ever reads these entire legal terms anyhow?).

Now this next screen is very important. This is the code you will need to copy and paste into your blogger template. Go ahead and click into the box and it will automatically highlight the entire block of code for you. Now you need to copy that code and paste it into notepad or into a MS Word document. Save it as you’ll need to use it later.

After you click on the “continue >>” button you will be taken to your brand new Google Analytics dashboard! You will see your blogger blog listed but with no analytical data….yet.

Ok, now you are done with setting up your Google Analytics account. The next step is placing the tracking code into your Blogger template so it can report back to Google Analytics and provide you with some cool data points.

Step #2 – Adding GA Tracking Code to Your Blogger Template

This is not a very difficult step even if you are afraid to touch your template code. Login to your Blogger account and then click on the “Layout” => “Edit HTML” tabs. This will bring you to the template code. Before you make any changes, I advice you to back up your template just in case there are any problems. After you’ve done so, continue reading.

Now in the edit template html code window, scroll all the way to the bottom of your template code and look for the </body> tag. There should only be one of these closing tags in your template. If you can’t find it then your template wasn’t properly created and you should add one right above the </html> tag.The </html> tag should always be your last line of code in your template. It signifies the end of your template.

Ok, now go back to the code you saved before in a Word Doc from Google Analytics. You are going to copy it and paste it right above the </body> tag as illustrated in the image below. The yellow highlighted code is the new GA code I just pasted into my template.

Save your template and you shouldn’t get any error messages. If you do, it’s most likely not related to this GA code and something else with your template itself. Assuming you’ve been successful with your save, you are all done embedding the GA code in your template!

Step #3 – Confirm Google Analytics is Tracking

Go back into your Google Analytics account and look at your dashboard. Most likely you will see a little yellow exclamation mark under the “status” column that looks like this: . This means everything isn’t working properly yet which is fine because we are about to tell GA we just added the code. From your dashboard, click on the “edit” link which is located to the far right.

After you click on that link, you’ll see another screen like below. It will say “Tracking Not Installed” followed by a link “Check Status”. You’ll want to go ahead and click on that link which will tell GA to visit your site and look for the new code you just pasted in your template.

Assuming you pasted the code in there as instructed above, GA will find the new code and begin tracking everything on your blog. If you are still having problems, it’s most likely something to do with GA and you should read their help guide to troubleshoot your problem.

The message seen here, “Waiting for Data” means you have correctly setup GA and data is being gathered! Click on the top left Google Analytics logo and it will take you back to your dashboard. From there click on the “View report” link and that’s where all your very important Blogger visitor data will start appearing!

Now it usually takes an hour or so before you will see any data (maybe longer if you don’t get much traffic to your blog) so please be patient. Trust me, you’ll be logging in at least once a day just to see how much traffic your blog is getting. It’s very addicting and powerful information to learn from. You’ll be surprised which posts are your most popular and what countries people are coming from to read your blog.

Google Analytics is very powerful and we have just learned how to install it into your Blogger template. We haven’t even scratched the surface on the features and reporting it can do. For most Bloggers, this will be enough. Data will be collected and you will just review it. Others with more in-depth goals (like selling products or services, creating a sales funnel, etc) will want to spend more time learning GA. Hope you enjoyed the tutorial and don’t blame me for your new found addiction!

Ready to super charge your blog? Check out our professional premium blogger templates or make money by joining our blog affiliate program!

If you like this post then please consider subscribing to our eBlog Templates RSS feed. You can also subscribe by email and have new templates and articles sent directly to your inbox

Read More