LinkedIn Ads

You'll find the new integration in your standard left-hand side navigation, in the existing "Ads" section.

We base our new feature releases almost entirely on customer feedback and, now that we've gotten caught up on our integrations, with recent releases like Bing Webmaster Tools, Google My Business Insights, and Reviews analytics, LinkedIn Ads is our number one currently most requested integration. We hope you guys are as excited as we are to get it checked off the list!
So without further ado, let's take a quick tour, shall we?
Similar to our other PPC integrations, we've organized our LinkedIn Ads reporting dashbardinterface by Campaigns, Ads, and Demographics. Enable whichever metrics make sense for you and your customers by clicking the "settings slider". Available metrics for both the Campaigns and Ads tabs include:

• Clicks

• Impressions

• Cost

• CPC

• CPM

• CTR

• Conversion Value

• Conversions

• Conversion Rate

• Engagements

• Follows

• Likes

• Shares

• Types

• Status

We highly encourage you to make liberal use of those conversion metrics to show your clients exactly how you're impacting their bottom line and ROI!
Filter by campaign type to simplify large data sets and view each campaign type separately. Similar to the metrics above, filters are available under the "settings slider". Graph any metric on the fly - over time and by campaign - by clicking the appropriate widget.
Scroll down to review granular data for both Campaigns and Ads. Each ad even features an image of the actual ad itself! (This functionality is coming soon to our other PPC integrations). Jump over to the demographics tab to analyze ad data by Industry, Company Size, Country, Seniority, Job Title, and Job Function. Above the fold, you'll find a graphical analysis of demographic trends.Scroll down for a detailed analysis across a wide variety of metrics.And of course, we wouldn't leave you hanging when it comes to including LinkedIn Ads in your automated reports! Just drill down through Ads --> LinkedIn Ads --> then choose the specific sections to include. What's that? You want to add widgets to your marketing dashboards too? We've got you covered with a variety of widget styles, including Stats, Sparkline Charts, Line Charts, Bar Charts, Pie Charts, and more. Would your clients benefit from a dedicated LinkedIn Ads dashboard maybe?Or even better, what about a PPC Dashboard with LinkedIn Ads data alongside your Adwords, Facebook Ads, and Bing Ads data? So many possibilities!
As always, we hope that this new integration brings you another step closer to having all of your reporting - for every marketing channel that you use - under one roof.
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Questions? Comments? Don't hesitate to reach out!
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