How come celebrities look so gorgeous all the time? Sure, they can afford better makeup, more expensive exercise equipment, probably eating better food, but is it really all there is to them? At some point in our lives, we’ve all been awestruck by the glitz and glamor of Bollywood celebs, yet you have to remember that these gorgeous actresses are human too, and they don’t always wear tons of makeup. And now, when you see these celebrities without makeup you may finally realize that nobody’s perfect. So, in case you were curious about seeing your favorite actresses without any makeup – continue on!
Deepika Padukone
Can we all just agree that Deepika Padukone looks stunning even without makeup? I mean, the dolled-up version of her definitely looks astonishing but Deepika looks pretty either way!
Nargis Fakhri
Actress Nargis Fakhri got that ‘Rockstar’ look we all love, and those pouty lips make her one of the most attractive ladies on this list.
Fivers এ অনেকদিন ধরে কষ্ট করে কাজ করে ফ্রিল্যান্সাররা একটা ভালো প্রোফাইল তৈরি করার পর যদি কোনো কারণে সেই প্রোফাইল সাসপেন্ডেড হয় তবে সেটা একজন ফ্রিল্যান্সারের জন্য খুবই কষ্টের। আবার নতুন করে শূণ্য থেকে সব শুরু করাটা অনেক কঠিন। আমরা একটু সতর্ক থাকলেই অ্যাকাউন্ট ব্যান হওয়া থেকে বাঁচতে পারি। Fiver তাদের Rules ভঙ্গের জন্য অ্যাকাউন্ট সাসপেন্ড করে। আমরা অনেকেই Fiver এর Terms of Service না পড়েই কাজ করি এবং নিজের অজান্তেই Rule ভেঙ্গে ফেলি। তাই কি কি কারণে অ্যাকাউন্ট ব্যান হতে পারে সেই বিষয়গুলো জানা দরকার। এখানে আমি কমন কিছু বিষয় তুলে ধরলাম :
১) ব্যক্তিগত তথ্য যেমন Email Address, Skye ID ইত্যাদি শেয়ার করার কারণে অ্যাকাউন্ট ব্যান হয় সবচেয়ে বেশি। Fiver এ এই ধরনের কোনো তথ্য শেয়ার করা যাবে না। অনেকেই Image বা text file এর মাধ্যমে এসব তথ্য দেয় বায়ারকে, মনে রাখবেন Fiver আপনার আমার থেকে অনেক বেশি স্মার্ট, তাই এসব ধরা তাদের জন্য কোনো ব্যাপার না।
২) কোনো বায়ারকে Fiver এর বাইরে পেমেন্ট দেয়ার জন্য অনুরোধ করা, অথবা কোনো বায়ারের এই ধরনের অনুরোধে রাজি হওয়া।
৩) একই ব্যাক্তির একাধিক অ্যাকাউন্ট থাকা, Firer এর নিয়ম অনুযায়ী এক ব্যক্তির কেবলমাত্র একটি অ্যাকাউন্ট থাকতে পারবে।
৪) Fiver এর ভিতরে স্প্যামিং করা, বায়ারদেরকে অপ্রয়োজনীয় মেসেজ দেয়া, কোনো কারণ ছাড়াই অতিরিক্ত পরিমানে কাস্টম অফার পাঠানো।
৫) Fake Review, Fake Like, Fake Follower এসবের সার্ভিস প্রদান সংক্রান্ত গিগ অফার করা।
৬) কোনো বায়ার বা সেলারকে ধর্ম, বর্ণ, জাতি ইত্যাদি নিয়ে অপমানজনক কথা বলা।
৭) Mutual Order এর মাধ্যমে Fake Review নেয়া বা দেয়া।
৮) অন্যের Copyright এবং Trademark করা কিছু বিনা অনুমতিতে ব্যবহার করা।
৯) গিগের description, Image বা অন্য কোনো কিছু অন্যের গিগ থেকে কপি করা।
১০) অ্যাডাল্ট/পর্নোগ্রাফি এই ধরনের কোনো গিগ অফার করা।
এর বাইরেও আরো অনেক কারণ আছে অ্যাকাউন্ট সাসপেন্ড হওয়ার। কারো কাছে আরো তথ্য থাকলে কমেন্টে জানাতে পারেন। আশা করি সবাই Fiver's এর গাইডলাইন অনুসরণ করে চলতে পারব যাতে অ্যাকাউন্ট সাসপেন্সনের কারণে বিশাল কোনো ক্ষতির সম্মুখীন হতে না হয়।
আপনারা অনেকেই অ্যাফিলিয়েট মার্কেটিং করে ইনকাম করতে খুবই আগ্রহী। এই পোস্টে আমি আপনাদের সাথে শেয়ার করব একটি মিনি অ্যাফিলিয়েট সাইট। যেখানে খুব সহজেই আপনি শুধুমাত্র ইউনিক ভিজিটর জেনারেটের মাধ্যমে একটি স্মার্ট এমাউন্ট ইনকাম করতে পারবেন।
একে মিনি অ্যাফিলিয়েট প্রোগ্রাম বলার কারন হল কাজটি একেবারে বিগেইনার দের জন্য। এটা প্রফেশনাল কোন কাজ না।তবে বিগেনার অ্যাফিলিয়েট মার্কেটার হিসেবে আপনার যাত্রা শুরু করে নিজেকে যাচাই করার জন্য এই সাইট বেস্ট।
সাইট টির নামঃBestChange
Bestchange কিঃ
এটি একটি অনলাইন ফ্রি সার্ভিস যারা একাধারে ইলেক্ট্রনিক মানি এক্সচেঞ্জার, অনলাইন ব্যাংকিং এবং মানি ট্রান্সফার সার্ভিস দিয়ে থাকে। এরা ৫০ টারও বেশি রেজিস্ট্রার্ড মানি এক্সচেঞ্জার আছে।
আপনি যদি যেকোন পেমেন্ট প্রসেসরের ডলার কে কনভার্ট করে অন্য পেমেন্ট প্রসেসরের ডলার চান তবে এটি আপনার কাছে বেস্ট সাইট। কারন এই সাইট আপনাকে বলে দিবে যে কোন কনভার্ট সাইটে রেট বেশি পাবেন।
হ্যা, এতক্ষন যার গুনগান গাইছিলাম উনার নাম নিশ্চই জানতে ইচ্ছে করছে? উনার নামটা হচ্ছে Deep Freeze সাইজ মাত্র ২২ এম্বি। আমি এক্সপি এবং সেভেনে ব্যবহার করে দেখেছি ওকে আছে, এইটের কথা বলতে পারবোনা আপনি ট্রাই করে দেখতে পারেন। আগে সফটওয়্যারটি ডাউনলোড করবেন, নাকি সম্পূর্ণ টিউন পড়বেন। সেটা আপনার ব্যাপার, আমি কিন্তু ডাউনলোড লিংক এখানেই দিয়ে গেলাম।Download Deep Freeze For windows সফটওয়্যারটি ইন্সটল করার আগে আপনাকে কিছু কাজ করে নিতে হবে। যেমন-
প্রথমে নতুন করে উইন্ডোজ সেটাপ দেওয়া
এন্টিভাইরাস দিয়ে স্কেন করে ভাইরাস ডিলেট করা
Ccleaner দিয়ে সি ড্রাইভ ক্লিন করা ও রেজিস্ট্রি ক্লিন করা
নতুন উইন্ডোজ সেটাপ দেবার পর যদি আপনার মনে হয় পিসির পারফরমেন্স এখনো ভালোই আছে তবে এখান থেকেই শুরু করতে পারেন। তারপর আপনি যে সফটওয়্যার গুলো সবসময় ব্যবহার করেন সেগুলো ইন্সটল করে নিন। তার কারণ ডিপ ফ্রিজ ইন্সটল করার পর আপনি নতুন করে আর কোন সফটওয়্যার পিসিতে ইন্সটল করতে চাইলে, একটু সমস্যা আছে। এর সমাধানটা আমি নিচের দিকে উল্যেখ করবো।
এবার শুরু করি কিভাবে সফটওয়্যারটি ব্যবহার করবেন। আশা করছি Deep Freeze ডাউনলোড কাজ ইতিমধ্যেই সেরে ফেলেছেন। এবার ইন্সটল করার পালা! প্রথমে আমার দেয়া জিপ ফাইলটাকে আনজিপ করুন। Deep Freeze ফোল্ডারটি ওপেন করে New text Document ওপেন করুন।এখান থেকে ফুল ভার্সন করার কিগুলো আগে কপি করে নিন। নিচের ছবির মত
এবার সেটাপ ফাইলটার উপর রাইটে ক্লিক করে ওপেন করুন নিচের ছবির মতো
তারপর রান এ ক্লিক করুন নিচের ছবির মতো
তারপর নেক্সট এ ক্লিক করুন নিচের ছবির মতো
তারপর i Accept The Terms এ ক্লিক করে Next এ ক্লিক করুন নিচের ছবির মতো
আগের কপি করা কিগুলো এখানে পেস্ট করুন নিচের ছবির মতো
শুধুমাত্র C ড্রাইভ এর ঠিক চিহ্ন রেখে অন্য ড্রাইভ গুলোর ঠিক চিহ্ন গুলো ক্লিক করে করে উঠিয়ে দিয়ে, Next এ ক্লিক করুন নিচের ছবির মতো
Install এ ক্লিক করলে ইন্সটল প্রক্রিয়া শুরু হবে নিচের ছবির মতো
এবার কম্পিউটারটি অটো রিস্টার্ট হবে, ওপেন হবার পরে নিচের ছবির মতো একটা মেসেজে আসবে আপনি Yes এ ক্লিক করুন
এবার নিচের ছবির মতো ২বার নতুন পাসওয়ার্ড দিয়ে আবার Apply & Reboot ক্লিক করুন। কম্পিউটারটি অটো রিস্টার্ট হবে, ব্যাস কাজ শেষ। এবার মজা উপভোগ করুন। মজাই মজা।
এবার আপনার কম্পিউটার যেমন আছে সাড়া জীবন তেমন থাকবে!
পারফরমেন্স একচুল ও নরচর হবেনা!
জীবনেও ভাইরাস আপনার কম্পিউটারে ঢুকতে পারবেনা!
এমনকি আপনার উইন্ডোজ ও যেমন আছে তেমন থাকবে!
আইপি এস না থাকলেও আপনার উইন্ডোজ দূর্বল হবেনা!
রিস্টার্ট দিলেই আপনি পাবেন নতুন এক উইন্ডোজ!
স্ক্রীনশট দেখে যদি ইন্সটল করতে যদি সমস্যা হয় তবে এই ভিডিও দেখে দেখে সহজেই ইন্সটল করে ফেলুন
https://youtu.be/XX5iEE644XQ
এবার বলবো এই সফটওয়্যার ইন্সটল দেবার পর নতুন কোনো সফটওয়্যার কিভাবে ইন্সটল করবেন। Shift key চেপে ধরুন নিচের ছবির মতো
কম্পিউটারের নিচের ডান দিকে টাস্কবারের ডিপ ফ্রিজ আইকনে ডাবল ক্লিক করুন। নিচের ছবির মতো
প্রথমে কিবোর্ড ক্লোজ করুন। তারপর পাসওয়ার্ড ঘরে সেইযে ডিপ ফ্রিজ ইন্সটল করার সময় ২বার পাসওয়ার্ড দিয়েছিলেন মনে আছে, সেই পাসওয়ার্ড এখানে দিন, নিচের ছবির মতো।
এবার যে উইন্ডো আসবে সেখান থেকে Boot From Thawed সিলেক্ট করে Apply & Reboot এ ক্লিক করুন নিচের ছবির মতো
এবার কম্পিউটার অটোমেটিক রিস্টার্ট হবে, ওপেন হলে নিচের দিকে দেখবেন টাস্কবারে Deep Freeze আইকনটাতে x cross চিহ্ন এসেছে, তার মানে এটা এখন ডিজাবল আছে। এখন অন্য যেকোনো সফটওয়্যার নতুন করে ইন্সটল করতে পারবেন। কোন সমস্যা হবেনা।
নতুন সফটওয়্যার ইন্সটল করার পর, আবার এই Deep Freeze সফটওয়্যার টিকে ডিজাবল থেকে এনাবল করুন। এটি করতে Shitft key চেপে ধরে আগের মতো, নিচের টাস্কবারের Deep Freeze আইকনটাতে ডাবল ক্লিক করুন। তারপর পাসওয়ার্ড দিয়ে ok করে উপরের অপশন boot Frozen এ ক্লিক করে, Apply & Reboot এ ক্লিক করুন, ব্যাস কাজ শেষ।
বিঃদ্রঃ ভুলেও C ড্রাইভে কোন কিছু সেভ করে রাখবেননা! কারণ রিস্টার্ট দিলে সেভ করা ফাইল খুজে পাবেননা। C ড্রাইভ ছাড়া অন্য যেকোনো ড্রাইভে সেভ করতে পারবেন, কোনো সমস্যা হবেনা।
How to Uninstall Deep Freeze
অন্যান্য সফটওয়্যার থেকে এর আনইন্সটল পদ্ধতিটা একটু আলাদা! যদি কোনো কারণে যদি এই ডিপ Deep Freeze সফটওয়্যারটি আপনার আনইন্সটল করার প্রয়োজন পরে তবে- এই ভিডিওটা দেখে দেখেই আনইন্সটলের কাজ খুব সহজেই করতে পারবেন।
https://youtu.be/Y1CkJWe9LtY
দয়া করে টিউনটি কপি করবেননা একান্তই যদি করতেই হয়, তবে টিউনারের নাম এবং লিংক উল্যেখ করবেন। কিছুদিন আগে আমি অনলাইন আয়ের গোপন টিপস নামে এখানে একটা টিউন করেছিলাম টিউনটা চুরি করে ট্রিকবিডিতে এক ভাই নিজের নামে চালিয়ে দিলেন, তাও অসম্পূর্ন টিউন, আমার কোনো নাম গন্ধ নাই টিউনে! অথচ আমারি লেখা আরো দুই’টা টিউন ট্রিকবিডিতে ঝুলে আছে, পাবলিশ হচ্ছেনা, আপনারা কিছু বুঝতে পারলেন? আমি টিউন করলে পাবলিশ হয়না, কিন্তু আমার টিউন অন্যজন কপি করলে সেটা পাবলিশ হয়! দুনিয়াটা এমন কেনো খোদা?
যাক আবারো সকলের সুস্থ্যতা কামনা করে এখানেই বিদায় নিলাম। খোদা হাফেজ, বাংলাদেশ জিন্দাবাদ, টিউনারপেজ জিন্দাবাদ। এতোক্ষন কষ্ট করে আমার টিউনটা পড়ার জন্যে আপনাকে অনেক অনেক ধন্যবাদ।
জাল টাকা চেনা বেশ মুশকিলের ব্যাপার। কেনাকাটা কিংবা ব্যাংক লেনদেনেও কখন যে জাল টাকা ঢুকে যায় বোঝা দুষ্কর। তবে এখন থেকে স্মার্টফোনের অ্যাপে জাল টাকা চেনা যাবে!
আসল টাকা শনাক্ত করা বেশ দুষ্কর ব্যাপার। যে কারণে কেনাকাটা হতে শুরু করে লেনদেনের ক্ষেত্রে আমাদের নানা সমস্যায় পড়তে হয়। জাল টাকার চেনার জন্য বিভিন্ন উপায় বাংলাদেশ ব্যাংক জানালেও জালিয়াত চক্র এই বিষয়গুলোও মাথায় রেখে কাজ করে। তাই খুব দক্ষ না হলে সাধারণের পক্ষে জাল টাকা চেনা দায় হয়ে পড়ে।
সামনেই ঈদ। আর ঈদ এলে জালিয়াতি চক্র আরও বেশি সক্রিয় হয়। কারণ ঈদের জন্য লেনদেন ঘটে অনেক বেশি। এই সময়টিতে জাল টাকার প্রভাব একটু বেশিই দেখা যায় বাজারে। তাই এমন অপ্রীতিকর ঘটনা এড়াতে হলে জেনে নিন কিভাবে বুঝবেন কোনটা আসল ও কোনটা নকল টাকা। সেজন্য আপনার স্মার্টফোনে ব্যবহার করতে পারেন Counterfeit cash Detector অ্যাপ।
এই অ্যাপটিতে আসল টাকার সকল প্রকার বৈশিষ্ট্য ছবিসহ দেওয়া রয়েছে। যা থেকে আপনি সহজেই নকল টাকা এবং আসল টাকার পার্থক্য বুঝতে পারবেন। যে কারণে কেও নকল টাকা দিলে অ্যাপটিতে ধরা পড়ে যাবে খুব সহজে। তাছাড়া এটি খুব জটিলও নয়। এই অ্যাপটি ব্যবহার করতে আপনার স্মার্টফোনটি ২.৩ বা এর উপরের ভার্সন হলেই যথেষ্ট। অ্যাপটি গুগল প্লে হতে আপনি নামিয়ে নিতে পারবেন। অ্যাপটির সাইজেও খুব ছোট, মাত্র ৪.১ এমবি।
জাল টাকা চিনিয়ে দেবে স্মার্টফোনের অ্যাপ!
যেভাবে জাল টাকা পরীক্ষা করবেনঃ
অ্যাপটি চালুর করার পর একটি বাটন দেখা যাবে। ওই বাটনে ক্লিক করে মোবাইলের ক্যামেরা চালু করুন। সন্দেহজনক টাকাটিকে সমতলভাবে বিছিয়ে নিয়ে এর সম্পূর্ণ ছবি তুলুন।
এরপর ডান পাশে পাবেন একটি আইকন, সেখানে ক্লিক করুন। এরপর টাকাটি স্ক্যাণ হবে। এরপর আপনাকে কিছুই করতে হবে না, অ্যাপটি জানিয়ে দেবে টাকাটি আসল নাকি নকল।
তবে খেয়াল রাখতে হবে যাতে করে ছবি তোলার সময় টাকার সম্পূর্ণ অংশ যেনো সঠিকভাবে আসে। কেনোনা সম্পূর্ণ ছবি না আসলে আসল টাকাটিও নকল দেখাবে। তাই ছবি তোলার সময় যতোটা কাছে সম্ভব এবং অবশ্যই টাকার সম্পূর্ণ অংশের ছবি তুলতে হবে। এভাবে এই অ্যাপের মাধ্যমে আসল টাকা চিনুন।..
নিচের টিউনগুলো লখ্য করুন, কাজে লাগতেও পারে
কীভাবে ব্যবহার করবেন প্রিজমা! জেনে নিন
[Mega Post] ফ্রি কল করুণ যেকোণ দেশে, ব্যালেন্স থেকে কোণ টাকা কাটবে না
Android Game মেড in বাংলাদেশ
TV Guide Bangladesh- টেলেভিশনের যাবতীয় আপডেট এখন আপনার স্মার্টফোনেই
স্মার্টফোনের প্যাটার্ন লক ভুলে গেলে কীভাবে খুলবেন জেনে নিন
মানুষের কল্যাণে প্রতিনিয়ত আবিষ্কার হচ্ছে নিত্য নতুন প্রযুক্তির। আবার এ প্রযুক্তিকে ব্যবহার করেই সংগঠিত হচ্ছে নিত্যনতুন অপরাধও। বলতে পারেন অপরাধী শনাক্তের ব্যবস্থা যত কঠোর হচ্ছে ততই নতুন নতুন কৌশলের আশ্রয় নিচ্ছে অপরাধীরা। এবার আধুনিক ড্রোন প্রযুক্তি ব্যবহার করে এমনই চাতুর্যপূর্ণ ঘটনা ঘটিয়েছে চীনের এক অপরাধী চক্র।
চীনের রাষ্ট্রীয় সংবাদমাধ্যম সূত্রে জানা গেছে, চীন একদল অপরাধী চক্রকে আটক করেছে যারা ড্রোন ব্যবহার করে আইফোন ও অন্যান্য স্মার্টফোন পাচার করছিল। চোরাচালান হওয়া ওই স্মার্টফোনের মূল্য প্রায় ৮০ মিলিয়ন ডলার।
দেশটির শুল্ক কর্মকর্তারা বলছেন, অপরাধীরা ড্রোন ব্যবহার করে প্রতি রাতে প্রায় ১৫ হাজার মোবাইল ফোন পাচার করেছে। তারা হংকং থেকে পার্শ্ববর্তী শেনঝেন শহরে ওই মোবাইল ফোন পাচার করেছে।
কর্তৃপক্ষ বলছে, অপরাধী চক্রটি ২০০ মিটার লম্বা অব্যবহৃত তারের সাহায্যে সীমান্তের দুই পাশের দুটি ভবন ব্যবহার করে ওই মোবাইল ফোনগুলো চোরাচালান করছিল। তারের এক প্রান্তে মোবাইল ফোন ভর্তি ব্যাগ ঝুলিয়ে দেয়া হতো যেটি পরে শেনঝেন সীমান্তের ভেতরে থাকা ভবনটিতে টেনে নেয়া হতো।
চীনা শুল্ক কর্মকর্তারা বলছেন, ড্রোন ব্যবহার করে মালামাল চোরাচালানের ঘটনা তারা প্রথম দেখলেন। গেলো ফেব্রুয়ারিতে ওই দুই শহরে যৌথ অভিযানে কর্মকর্তারা এই অপরাধী চক্রকে আটক করে।
দক্ষিণ পশ্চিমাঞ্চলীয় চীনের একটি বিমানবন্দরে বিমান ওঠানামায় সমস্যার প্রেক্ষিতে ওই অভিযান চালায় চীনা কর্তৃপক্ষ।
উল্লেখ্য, সাম্প্রতিক সময়ে ড্রোন ব্যক্তির নামে লিপিবদ্ধ করার নীতিমালা তৈরি করে
আসসালামু অলাইকুম বন্ধুরা সবাই কেমন আছেন আশাকরি সবাই খুব ভালও সুস্থ আছেন । যাই হোক আজকে আমি আপনাদের জন্য দারুন একটি ফ্রী ব্লগার টেম্পলেট নিয়ে এলাম আশাকরি আপনাদের ভাল লাগবে । আজকের থিমটির নাম Blogger Tweets এটা একদম নতুন একটি থিম গত কালকেই রিলিজ হয়েছে আর এই সুন্দর থিমটির জন্য ধন্যবাদ জানাই Mohammad Fazle Rabbi ভাইকে ইনি থিম টি বানিয়েছেন এরা আগেও তার কয়েকটি থিম আপনাদের সাথে শেয়ার করেছি ইনশাল্লাহ সামনেও করে যাব । যাই হোক এটা সম্পূর্ণ Responsive ডিজাইন সঙ্গে অনেক সুন্দর সুন্দর ফিচার আছে আর সব থেকে মজার বিষয় এই থিমটি এডিট করতে আপনার কোন সমস্যা হবে কেন হবে না সেটা একটু পরেই জানতে পারবেন ।
Therefore, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.
But what does SEO even mean?
You probably know that it stands for search engine optimization, but what do you need to optimize?
Is it the design? Or is it the writing? Or maybe it’s the links.
Yes, yes, and yes — it’s all of that and more.
But let’s start this SEO guide at the beginning.
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
Alright, let’s translate that to English. Here’s my go at it:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Let me break that down even further:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
We’re going to dig deep into SEO, but feel free to jump to any section that interests you:
There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
If you ever need to hide a dead body, you should place it on the second page of Google search results.
If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.
But to understand how to show up first in the search engine results, you first need to know how search even works.
How Search Works:
Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.
It’s the same with search engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.
If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.
This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.
Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.
You might make a few grand this way, but you’ll continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.
White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.
You’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.
But what about guest blogging to grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry?
All marketing tactics need to be scalable at the end of the day if they’re going to generate any ROI.
But here’s the problem with that notion.
Almost every ‘scalable link building tactic’ is borderline black hat depending on how you do it.
Ross shows examples of this time and time again where even massive brands you visit daily, like The New York Times, have built links. You could technically consider that this goes against Google’s rules.
Now, it might be easy to build links in some industries, like technology or nutrition. There are thousands of blogs online that talk about this stuff daily.
How are they supposed to create connections, reach out to customers, and increase revenue (let alone build a few links)?
The same holds true in other less savory industries, like gambling for instance.
The chances of a journalist linking to your site in a flattering way are slim to none.
So many times, you’re going to have to take your chances.
Law firms also find trouble with building high-quality links. That’s why they often use scholarship link building tactics like we addressed earlier.
Another problem is that search engine rankings still aren’t as good as they should be.
Sure, new algorithm evolutions like RankBrain help dramatically.
But we’re not out of the woods just yet.
That’s why people like Glenn Alsop have openly admitted to doing gray or black hat tactics like creating their own private blog networks despite Google’s repeated warnings against this approach.
Glen points to a single search result page for the ‘Future of blogging’ query as an example.
His site ranks at the bottom of that example. But he points out that:
He has more links to the page than the competition.
He has a higher domain authority than the competition.
He has better on-page markup than the competition.
So what’s happening here? What could possibly be the explanation?
Google generally admits that those three indicators are the most important. SEOs all agree on that, too.
And yet that’s not happening in real life.
You can still game or manipulate the system to a certain degree.
It’s not as bad as it used to be, but the problem still exists.
Last year, WordStream founder Larry Kim gave a few unique SEO predictions for this year.
Cleaning inside your house and outside: on-page SEO vs. off-page SEO
There are two broad categories of SEO: on-page SEO and off-page SEO.
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
They’re different, but you need to get both right in order to do well with SEO.
To give you a better idea of what that means, here’s an example:
Let’s say you have a house with a garden in the front yard and a little pathway that leads through your front yard to your house.
Imagine these two scenarios:
Scenario #1: Your house is super clean on the inside, but your front yard is a mess.
What happens in this scenario? Well, even if you have the cleanest Mary Poppins-style house on the inside, if your garden looks like the forest from Sleeping Beauty, no one will come into your house in the first place.
It’s the same if you haven’t optimized your page around on-page SEO. It may have great content and look stunning, but it’s likely that no one will give you credit for it or point to your page.
No one will ever see your beautiful masterpiece because you won’t get any traffic.
What about the other way around?
Scenario #2: You have neatly trimmed your lawn, but the inside of your house is a mess.
Turn things around, and they look similar: Having a nice lawn will attract plenty of people to come visit your house, but if your living room reminds your guests of a war zone, they’ll leave quicker than you can pronounce SEO.
When a visitor leaves your site after viewing only one page, Google considers that a bounce. The higher your bounce rate (number of visitors who leave your site instantly), the worse your page will rank on Google.
That’s why you need to do both on-page SEO and off-page SEO.
You can do several things on your page to get the former right and then even more things outside of that (off the page if you will) to ace the latter.
We’ll take a look at on-page SEO first.
On-Page SEO
There are three big categories of on-page SEO that you’ll need to take a look at. The first and most important is content.
CONTENT
You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today.
Why?
Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
When you Google “quick and easy homemade mac and cheese,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.
It doesn’t look for just the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you exactly what you asked for.
Google always tries to give you the best experience possible by directing you to the greatest content it can find.
This means that your number one job to do well with SEO is to produce great content.
That’s a bummer, right? You still have to put in a ton of work.
SEO is no different than any other skill: great results will always come from big effort.
Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you’re content just plain sucks.
Here are the factors that make up great content in Google’s eyes:
Quality – While the times where just delivering the best-quality content would make you stand out from the crowd are long gone, it is still the starting point for any successful SEO effort (and any online business, really).
But coming up with great content is not easy. After all, it means that you have to become a teacher — and a good one at that.
Even if you’re a complete newbie, you can always take a professional approach to great content by simply committing to make writing a daily habit and work your way up in increments from there.
Keyword research – Doing your keyword research up-front is a crucial part of great content.
Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
Use of keywords – Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them.
Today, the use of keywords is much more about semantics. Google has gotten so good at interpreting the meaning of searchers’ keywords that it’s creepy.
It not only looks at your keyword but also synonyms of it to understand what you mean when you type in something like “five guys nyc.”
Google will know that you’re probably not looking for five random males, but rather, it guesses that you’re looking for the fast-food chain “Five Guys, Burgers & Fries” by looking at similar searches that may include the keywords “burgers” and “fries.”
As long as you make sure your keyword is present in strategically-important places (like headlines, URL, and meta description), there is no need to mention it tons of times in your text.
Freshness of content – Hubspot has done a benchmark this year that showed, once again, that posting more frequently improves Google rankings.
However, posting new content is only one way to signal Google freshness. There are plenty of things that you can do with content that you’ve already published to make it more up-to-date.
Brian Dean from Backlinko, for example, has only published around 30 posts in two years. Yet, he keeps all of his posts up to date by rewriting them and adding new information as he finds it.
While it is important to publish regularly, you can still get great results by posting once a month as long as your content is thorough and in-depth.
Direct answers – Finally, Google will sometimes provide searchers with direct answers right on the SERP. If you write your content clearly enough for Google to recognize it as an answer to a particular question, it will show up directly beneath the search bar.
Matt Cutts, former head of Google’s spam team and often public voice for the latest in SEO and algorithm changes, announced last year that people who were cutting the jargon would be right on track.
That’s why detailed guides and long how-to’s have become more and more popular. So make sure you clear up your writing. Fancy buzzwords and complex sentence constructions will neither make you sound smart nor help your SEO game.
They assume that just because the volume will be much lower for these, the competition will be, too.
Unfortunately, that’s not always the case.
Check out the “content marketing agency” search query to see why.
The volume is way less at only around 100 visits. It seems like the perfect long-tail keyword.
Except, there’s just one problem. Check out this competition.
All of these sites have been around for years.
They all have hundreds (if not thousands or tens of thousands) of links.
The competition for this query is just as competitive as the first popular one.
So this one is worse than the first one. If you were to somehow rank at the top of this one, you’d barely get any traffic!
The demand for this query is just too low given the high competition level.
So once again, it doesn’t make sense.
What do you do next?
How can you possibly find keywords that are:
Relevant to your business
Not too competitive
But still provide enough traffic to be worth the effort?
That’s the golden question.
The answer is that you have to think outside the box. Here’s how.
Keyword research tip #1: Focus on search intent
Most people focus on keywords.
Counterintuitively, that’s now what you want to do.
Instead of looking at what people are typing in, you should be trying to identify what they’re searching for.
This is what “search intent” refers to.
And it’s the difference between getting a tiny bit of traffic and driving real revenue.
Let’s kick things off with a basic scenario to highlight the difference.
You own a job site.
You make money by getting companies to run job post listings on your site.
That means that you need to get job pages ranking well so that people come to your site instead of Indeed or somewhere else.
The more people who find jobs through you, the more you’ll get paid.
But watch what happens with a keyword like “engineering jobs.”
The results are all over the place!
Some refer to mechanical engineers while others focus on software or entry-level positions.
The intent behind each search is completely different.
That’s what you need to pinpoint.
What exactly is this user looking for? Which type of engineering job are they interested in?
Fortunately, this problem highlights how we can eventually solve it by coming up with good keywords that aren’t too competitive.
Indeed.com might be a tough competitor right now. So you need to find different alternatives based on search intent.
First, look at Google’s own suggested searches for that query.
These are other common searches that people perform.
Already, you have a few potentials.
“Mechanical,” “civil,” and “industrial” might be highly competitive. But what about “environmental” or “audio”?
Scroll down to the very bottom of the SERP to get even more suggestions from Google.
The “aerospace” one is especially interesting.
Let’s look at one last example to see the role search intent plays in keyword selection before moving onto another tool.
But let’s start this one with a question:
What is someone looking for when they type “best marketing automation tool” into Google?
Yes, they’re looking for a marketing automation tool. Except, they aren’t ready to commit to one just yet.
Instead, what they’re doing is looking for a way to evaluate alternatives. They’re looking for a side-by-side comparison so they can compare apples to apples.
Now, watch what happens when you run that search query into Google.
I highlighted the first paid result and organic ranking because they’re going after search intent.
They’re trying to understand what people are looking for and not just what they’re typing in. Then, they’re giving it to them.
The other paid results in the middle are just trying to sell you a tool despite the fact that people searching here want to look at multiple options.
Those companies are looking at a list of keywords without considering the underlying motivation of each user.
It’s like tunnel vision.
You pull up a list of keywords in some tool, rank by search volume, and run down the list.
Instead, you need to expand your options like you saw a second ago with Google’s own suggestions.
AnswerThePublic is another of my favorite tools to do this because it uses actual search queries to build a list.
Search for “best marketing automation tools,” and it will break the list down even further.
One of my favorite graphs will even help you segment exactly who’s searching for this.
For example, this graph shows that the following people are searching for “best marketing automation tools”:
WordPress users
B2B professionals
Small businesses
Startups
Each of these is a completely different audience.
Each might have their own budgets.
A venture-backed startup is willing to pay more than a small business, for instance.
Each also has their own needs.
WordPress users will want a simple plugin to run campaigns directly from inside the application, whereas a B2B professional might be platform agnostic.
Or, they might want to run their website through the automation tool so that there’s less to manage.
See the implications of that?
It changes which keywords you target.
The pages you build or the blog posts you create will address subsets of each one to compete for the best keywords in each space.
But it even impacts the campaigns you’re eventually going to run.
If you’re trying to get press mentions and you’re going after WordPress users, that means you’re going to target WordPress-specific sites and bloggers.
You’re going to pitch or advertise on WPBeginner instead of Inc.com even though their readership is less.
Your odds of success will be higher due to less competition. And the site’s audience will be far more interested in what you have to sell.
That means that you’ll not just get better links or search rankings, but also a lot more revenue.
HTML
Once you’ve made sure your content is evergreen, the next big chunk you have to take care of is HTML.
You don’t have to be a professional coder or get a degree in programming by any means. But, running an online business without knowing the basics of HTML would be the same as driving without knowing what the colors of traffic lights mean.
Thankfully, with places like Codecademy or Khan Academy, there are more than enough possibilities to learn everything about HTML that you need in the blink of an eye and for free.
Meta description – Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers. It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description.
If you optimize a meta description result, Google will never cut it off and end with “…” or make it seem like it ends mid-sentence. Optimized meta descriptions also often mention the content’s keyword up-front.
I use it across a lot of my sites because it’s simply the best SEO plugin on the market.
It’s the most popular, they update it almost weekly, and it includes a lot of advanced time-saving features.
It will not only help you quickly edit your titles and metadata, but it will also:
Help you set metadata for each social network so that Facebook, Twitter, etc. will properly format your rich data, such as the images.
Dynamically create and update your XML sitemap as your site evolves.
Integrate with your Google Search Console out of the box so that you can quickly find and fix the biggest problem areas on your site.
And lots more!
For example, instead of having to customize each page or post manually, you can create default settings for your titles and metadata.
You can even add extra features. Two of my favorites are the Readability and Keyword analysis tools that help give simple benchmarks to people you’re working with or outsourcing to.
That way, there are clear indicators for them to hit before ever publishing directly to your site.
Schema – Schema is the result of a collaboration of several search engines. It’s basically just a subset of specific HTML tags that will improve the way the search engine result pages display your content.
For example, the author of the above example with Bitcoin used Schema to create the rating that Google displays on the SERP. It’s a rather small factor, but definitely good practice.
Moz has some good tips on how to get the most out of Schema. When you’re done, don’t forget to test your page to make sure everything runs smoothly.
Not only do they help format and structure your content and give your readers easy reference points, but they also affect SEO.
Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power. But they still matter, so you should use them.
Plus, it’s one of the easiest SEO wins you can get on WordPress.
How to diagnose these HTML improvements – Google’s Search Console (formerly Webmaster Tools) has an “HTML Improvements” report that will help you spot some of the issues that I highlighted above.
Google uses your site’s metadata, including the title tags and meta description, to figure out exactly how to classify your site and then tell users about it.
Inside this report, you’ll be able to quickly diagnose if:
You have duplicated them across other pages or posts on your site.
They are too long, truncated, or cut off before people can fully read them.
They are too short so that they’re not descriptive or helpful enough.
They simply aren’t informative enough and are lacking keyword intent.
Then, you can click on the number by each one to dive into the specific page or post issue.
ARCHITECTURE
The third and last part of on-page SEO that I’ll cover is site architecture. While this part gets super-techy really quickly, there are a few simple things everyone can and should take care of to improve SEO rankings.
A good website architecture leads to a great experience for the user when he or she navigates your page. It focuses on things like fast loading times, a safe connection, and a mobile-friendly design.
Ideally, you’ll map out the architecture of your site before even buying the domain. That allows you to really get into the head of your user and reverse-engineer your way to a great user experience (UX).
You also need to optimize a few things for a great “search engine experience.” The more accessible your website is to Google, the better it will rank.
Easy to crawl – Remember the spiders from the introductory video? These are the programs that “crawl” from one page on your site to the next through links.
The thicker the web of links between pages of your site, the easier it is for the spiders to reach all of them, giving the search engine a better understanding of your site.
Duplicate content – There are a lot of myths ranking around duplicate content and how it hurts your rankings. A common mistake is to think that everything on your page should be original.
Re-posting your content on other websites or publishing your guest posts again on your own site doesn’t hurt your SEO unless you do it the wrong (spammy) way.
For example, if you re-post your exact same content to a big outlet like Medium, it might hurt your rankings because Google indexes your Medium article first since it’s on the more authoritative domain.
Here, the latest posts feature an image and a title. But they also include a short description of the post.
This is pretty common across all blogs.
That’s because the theme you’re using (like on WordPress) often pulls this excerpt automatically.
And it’s pulling it from the first few lines of the blog post.
Like I said, this happens automatically.
This feature is typically built-in by the theme’s developer because it can help readers see what the post is about.
However, it also has the potential to create canonicalization issues.
Technically speaking, that’s duplicate content.
The same exact information is showing up in the individual blog post and the blog category page.
Multiply that by thousands of blog posts, and you have an issue all of a sudden.
There are several ways to fix canonicalization issues like these.
But the exact solution depends on what’s causing the original issue.
For example, removing a few lines of code from your blog theme will fix the above issue in about 30 seconds (if you know what you’re doing, of course).
So even though Google Search Console or another tool says you have thousands of duplicate content errors, you really just have one big root cause.
If you have multiple versions of the same page, the canonical tag can help you specify which content is the original.
All you have to do is drop in a single line of code that references the original page URL like this.
Fortunately, plugins like Yoast SEO make this simple.
You can set the default page or post version as the canonical so that it always adds this line by default.
Alternatively, you can specify it manually under the advanced settings options for each page or post:
Most SEO-focused tools like Moz will also crawl your site like search engines to audit these common issues.
Duplicate content and broken links (or 404 errors) are the two most common crawl errors plaguing most websites.
If you’re not on a content management system like WordPress, you’re going to have to edit the .htaccess file of your site to include 301 redirects. I’d strongly recommend educating yourself about 301 redirects and getting some professional help in this case.
Mobile-friendliness – Let’s face it: if your page isn’t mobile-friendly, you lost.
Over 54% of Facebook users access the network exclusively on their mobile devices. Considering that Facebook now has 1.65 billion monthly active users, that number represents nearly 900 million mobile-only users!
You simply have to keep mobile devices in mind these days.
Google’s recent speed industry benchmarks proved this point. Their research shows that “the probability of someone bouncing from your site increases by 113 percent if it takes seven seconds to load.”
And based on their findings, the average loading time was over 22 seconds. That’s over 3x longer!
You can use Google’s Test My Site tool to get a quick read on how well you’re doing (or how much work there is left to tackle).
Another one of my favorite tools to track page speed over time is Pingdom.
This will monitor site performance in general including uptime.
You can even track your site from different locations around the world to make sure it’s in tip-top shape for international and multilingual users.
But here are some of the biggest issues to watch out for.
Start by reducing the number of average requests to fewer than Google’s recommended 50 if possible.
When someone types your web address into their browser, they’re “requesting” that your servers send over information.
The smaller the data their shipping out, the faster you servers will send it.
Both the GIDNetwork and GZIP will help you figure out how to compress the information on your pages to reduce requests.
You should also “minify” your site’s code to reduce size. The WP Super Minify WordPress plugin can do it for you automatically, so you don’t even have to know how it combines stylesheet data.
Content Delivery Networks (CDNs) are another fast, easy way to reduce requests.
Most websites today are full of high-resolution images. However, the better they look, the bigger the size.
A CDN like Cloudflare will take images off your own servers. They’ll host them on their global network and deliver them to users from the closest point possible to decrease loading times.
WP Smush.it (WordPress) or Compressor.io (non-WordPress) can also help you reduce image sizes prior to uploading.
They’ll compress the file to reduce the size without sacrificing any visible quality.
Keywords in URLs – Including your targeted keywords in the URLs of your blog posts is a must. You shouldn’t squander those SEO points.
These warning notifications will essentially tell people not to give your website their personal information (or worse, their credit card numbers).
This is a big problem considering that Chrome is the most popular browser in the world.
One of my favorite mind mapping tools is XMind. But check out what happens when you hit their homepage.
Fortunately, their product and checkout pages are secure.
But the last thing you want after working so hard to get traffic to your site is for them to bounce immediately because a big, red notification from Google is warning them away.
There are two common security protocols: HTTPS (a secure version of HTTP) and SSL (Secure Socket Layer).
Both of them work and are worth considering even if they won’t up your SEO game too much.
Moving from a non-secure connection to HTTPS or SSL is a bit of work, but it’s worth your time. If you’re starting out with a new domain, consider purchasing it as an option from your domain registrar or web hosting service.
Technically, there are five different SSL options to choose from:
Single Domain: This option protects one single domain name. It won’t, however, work on subdomains (like “blog.neilpatel.com”).
Multi-Domain: Your second choice will cover multiple domains like “neilpatel.com” and “quicksprout.com.” But once again, it won’t cover subdomains of individual sites.
Wildcard: This one will cover subdomains. So if you have “blog.neilpatel.com” and “shop.neilpatel.com,” you’re good to go.
Organization: This one is similar to the first, but it doesn’t cover as much security for e-commerce transactions.
Extended: And finally, this one will give you a few extra benefits like the name showing in the green address bar. But it also requires a bit of extra work.
Technically speaking, each one of those options is secure. The difference lies in how you’re going to use it.
You can purchase these directly from your domain registrar. Otherwise, many other hosting companies like WPEngine and A2 Hosting will help you set them up.
There are also WordPress plugins like Really Simple SSL that will help you quickly set one up.
Off-Page SEO
Alright, time to step outside your house and take a look at the front yard. I’ll now show you four big areas of off-page SEO.
If you want a solid overview on one page, consider looking at Shane Barker’s great infographic.
TRUST
PageRank, the famous formula that the founders of Google invented, certainly isn’t the only measure they take when ranking pages in the top ten search results.
Trust is getting increasingly important, and most of the recent Google updates have hit spammy and obscure websites.
TrustRank is a way for Google to see whether your site is legit or not. For example, if you look like a big brand, Google is likely to trust you.
Quality backlinks from authoritative sites (like .edu or .gov domains) also help. There are four parts to building trust.
Authority – Google determines the overall authority of your site by a mix of two kinds of authority that you can build:
Domain authority, which has to do with how widespread your domain name is. Coca-cola.com is very authoritative, for example, because everyone has heard of it.
Page authority, which relates to how authoritative the content of a single page (for example a blog post) is.
High-quality, editorial links almost always reign supreme.
For example, try to do things that will encourage mainstream media sites to feature you.
No, this isn’t easy.
Yes, it takes a lot of time.
But it’s worth it because links like these are virtually algorithm-proof.
Remember earlier when we spoke about how guest blogging could be white, gray, or black hat depending on how you use it?
Getting third-party validation like this from top publications is as white hat as it gets.
Bounce rate – Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.
Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content.
Video is another great way to do so, but you need your video content to stand out and deliver. Buffer’s 5-step process is a great place to get started with video.
For example, let’s say you’re looking for “pizza” near your home. You click on the first three results to compare each one.
The second and third options look good, so you browse around for a bit. You spend at least five minutes checking out each of those sites.
But the first one didn’t meet your expectations for whatever reason. Five seconds after clicking, you hit the back button to open the other results.
That tells Google something about that site, and it isn’t good.
They’ll factor that information into their results. They’ll see that users aren’t finding that first result helpful for this query. And they won’t hesitate to drop them.
That’s why click-through rates are becoming as important, if not more important, than rankings.
Domain age – Remember the times before young entrepreneurs like me were all the hype? Who were the most respected businessmen around?
It’s that more often than not, people prefer brands they recognize over ones they don’t.
One study from Search Engine Land and Survey Monkey found that “70% of US consumers look for a ‘known retailer’ when deciding what search result to click.”
Having a recognizable brand name was even more important than the price or quality of the product in question!
Think about this scenario for a second.
You need tires badly. Your personal safety is at risk on the road.
So who are you going to go with?
Will you pick the one that you recognize, has been around for decades, has a blimp, and appears in commercials?
Or would you take a huge risk on the unknown one?
LINKS
Just by how far you’re into this search engine optimization guide already shows you that the common conception of “backlinks are everything” is just wrong.
But no matter what you do, don’t just wait for people to link to you. That’s a fool’s game. You’re going to have to take the initiative and ask for them.
Consider these three factors when trying to get backlinks:
Quality of links – While links are not everything, when looking at links, their quality is everything. The quality of your links matters much more than the number of links you have.
Building quality backlinks is all about reaching out to the right sources and offering value in exchange for a solid link. I show you tons of ways to do this in our advanced guide to link building.
Most people only look at the total number of links.
And that’s a huge mistake for a few reasons:
Search engines might ignore the vast majority of links if they’re low-quality or spammy
Links from brand new sites are worth more than repeat links from existing sites
Links from other websites are worth more than a bunch of links from your own site (from one page to another).
With all that in mind, now take a look at my site’s link profile.
Specifically, focus on the bottom half.
High-quality links matter more than low-quality ones.
“Total Linking Root Domains” tells you the number of unique sites that link back to you.
Followed, equity-passing, external links pass the most ‘strength.’
Often, the ratio of those numbers compared to the total links is a much better indicator of success.
Anchor text – The anchor text is the text that other sites use when they link to you, and yes, it matters. Differentiating between the types of anchor texts is part of the nitty gritty, but a good rule of thumb is:
The more natural the link text sounds, the better.
Here’s an example: You could either link to a guide on anchor text best practices by linking the words “click here” or by naturally mentioning it in the flow of your writing (like I did in the first half of this sentence).
The second category is called contextual backlinks, and that’s the one you should strive for.
However, at the end of the day, the site with the most high-quality links will usually have the better edge.
And it also depends on the pages you’re getting links to.
Here’s what I mean.
Links to your homepage are good.
However, most natural links won’t be to a homepage unless they’re mentioning your brand name specifically.
What you often find is that people will link down to pages or posts on your site.
If possible, you want to make sure the right sources are linking to the right pages.
What you don’t want is for your privacy policy to be your most linked-to page.
Why?
Because there’s nothing to buy from that page!
Visitors can’t give you their information or subscribe or buy.
That’s the first mistake.
The second is not considering how and where those links are coming from.
One of Crazy Egg’s most popular features is the heatmap.
It helps people pinpoint which site elements are aiding conversions and which are distracting people from converting.
So if you’re trying to get links to this page, you want to get links from landing page or conversion-related sources.
That might change for other feature pages like Recordings.
Here, a design-related link wouldn’t make as much sense. It’s not as contextually relevant.
However, ifthe page or post were speaking about usability or interface design, then it would be a decent fit.
So the quality source of the links you get matters. But so, too, does the place they’re linking to.
PERSONAL
The third category of off-page SEO that’s worth taking a look at is personal factors. While most of these are out of your control, there are a few things you can do to increase your chances of reaching a certain audience.
Country – All searchers see results relevant to the country they’re in. Open times of recommended stores and restaurants appear according to your time zone.
Search engines interpret words differently. Someone searching for “comforter” in the US will see blankets for their bed, whereas someone in the UK might see pacifiers because that’s what the term means there.
There are also different competition levels from country to country.
Remember how keyword selection depends largely on the competition already ranking?
Well, Google Canada is going to have different results than Google South America.
That means that each country might have different levels of difficulty.
A multilingual site not only expose your information to more people in their native language, but it could also help you rank easier in other places.
I first saw the power of this when I saw a 47% traffic lift after translating my site years ago.
That’s why I now have sites in almost every language, including a Portuguese version for my Brazilian readers.
Creating multilingual content is hands-down one of the easiest ‘quick wins’ I’ve seen.
So what’s the catch?
Well, pulling it off isn’t easy.
Most of the web’s translation plugins aren’t very good.
Many will promise to automatically translate your content into almost any language.
But the end result isn’t natural.
Personally, I’d rather pay a little more to have native-speaking people help translate the content.
The quality and accuracy increase and that means that people stick around longer. And that means that my site usage data and rankings go up, too.
City – The geo-targeting goes even further. It goes down to the city level. That’s why you usually see results from right around the block when you search for a fast-food chain.
Again, using city names as keywords helps. But don’t paint yourself into a corner, or you’ll end up looking like you’re only a local authority.
Searcher’s history – If the searcher has been on the same page before, or even if they’ve just visited your site in general, you’re more likely to show up because Google thinks you’re a relevant result for them.
Socialization
Do you have a YouTube channel or a Google Plus profile for your brand? If so, the more people like you, the better.
When Google sees that someone likes a brand on a social network, they’re more likely to show them results from that brand or from personal contacts that they have.
SOCIAL
Lastly, let’s take a look at the social factors of off-page SEO. Besides social signals directly from the searcher, there are other ways good results on social media will help you rank better.
Whether that’s directly through more links or indirectly through a PR boost, social matters.
I’ve done several case studies on Quick Sprout, proving that social media is well worth your time.
There are two main factors of influence.
Quality of shares – As with the quality of backlinks, who shares matters more than how often. Google recognizes influencers, and when they share your content, their share has more SEO juice than your neighbor’s.
And it makes sense when you consider what makes content go viral.
Jonah Berger released a study years ago in the Journal of Marketing Research that found the following:
“Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral.”
We started this article by talking about how many millions of posts people publish each day.
There’s a ton of competition.
So the stuff that sticks out is often at one extreme or the other.
That’s why fake news stories often go viral even though many of them are completely bogus.
Some of the top fake news sites could pull in ad revenue topping $500,000+ in just a short time because they get so much traffic.
Of course, I’m not recommending that you post fake news.
I am, however, suggesting that you need to think long and hard about the angle of something before publishing it.
If you tap into the emotional triggers of your audience, you will almost always make your content get more attention in the long run.
I hope this guide helped you realize that search engine optimization isn’t optional anymore in 2018.
While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t.
Don’t worry if you’ve already made some SEO decisions in the past that might not have been the perfect choices.
Just commit to getting started today.
Do your keyword research before you write your next blog post. Then, use your keyword data to optimize the basics, such as your title tags and descriptions.
And who knows – maybe the next time you press publish, you’ll stand out.
After reading this guide, how will you change your attitude toward SEO?
